The Business Development Associate (Liability Sales) role is an excellent opportunity for candidates who want to build a career in the banking and financial services sector. This position is open for experienced and entry-level graduates in Chennai and focuses on acquiring new customers, managing existing relationships, and promoting banking and financial products.
This job is ideal for candidates with strong communication skills, sales orientation, and the ability to work in a target-driven environment.
About Liability Sales Department
The Liability Sales Department plays a key role in driving business growth for the bank. The team focuses on:
-
Retail and corporate deposits
-
Salary and non-salary accounts
-
Trust and forex accounts
-
Customer acquisition across India
The main goal is to expand the bank’s retail portfolio while ensuring customer satisfaction and regulatory compliance.
About the Role – Business Development Associate
Business Development Associates are part of the bank’s front-line sales team. Their primary responsibility is to acquire new customers and identify new business opportunities. This is a field-based sales role that involves daily customer interactions and travel.
The role also requires handling customer queries and offering suitable banking and investment products based on customer needs.
Key Responsibilities
-
Identify new sales opportunities for bank and third-party financial products
-
Acquire new customers and build long-term relationships
-
Manage and strengthen relationships with existing customers
-
Achieve monthly sales targets as per assigned grade
-
Maintain accurate records of customer interactions using CRM tools
-
Ensure compliance with KYC, SEBI, and financial regulations
-
Provide high-quality customer service and resolve queries effectively
Eligibility & Qualifications
The qualification depends on the grade offered:
| Position Level | Qualification | Experience |
|---|---|---|
| Officer Sales-2 | Graduate | 1 to 2 years |
| Officer Sales-1 | Graduate | Less than 1 year |
Required Skills & Competencies
Candidates should possess the following skills for successful performance:
-
Strong communication skills in English and the local language
-
Excellent lead generation and conversion ability
-
High sales orientation and goal-driven mindset
-
Ability to work under pressure and meet deadlines
-
Teamwork and relationship-building skills
-
Basic knowledge of banking and financial products
Mobile Device Requirement
Candidates must use an approved smartphone model with the recommended Android version:
| Supported Brands | Android Version |
|---|---|
| OPPO, Vivo, MI, OnePlus, Samsung, Realme | Android 10 / 11 / 12 / 13 |
This requirement ensures smooth operation of official work applications and CRM systems.
Job Overview
| Job Title | Business Development Associate – Liability Sales |
|---|---|
| Location | Chennai |
| Experience | 1 – 3 Years |
| Openings | 1 |
| Job Type | Full-time |
| Industry | Banking & Financial Services |
Why Choose This Job?
-
Opportunity to work in a reputed banking environment
-
Professional growth in sales and customer management
-
Performance-based career progression
-
Skill development in finance and relationship management
-
Exposure to real-world banking operations
Important Note
This job role is purely sales-oriented and involves regular customer visits and fieldwork. Candidates who enjoy interacting with people and meeting targets will find this role rewarding.
Applicants should ensure all documents and KYC details are accurate before applying.
Conclusion
The Business Development Associate (Liability Sales) position in Chennai is a strong career option for graduates looking to enter the banking and finance industry. With clear responsibilities, structured growth, and practical exposure, this role offers long-term professional development.
Interested candidates should prepare their resumes highlighting sales experience, communication skills, and customer handling abilities.
Business Development Associate Liability Sales: Click Here
1 thought on “Business Development Associate (Liability Sales) Job in Chennai”